Intel has officially announced that it is killing off the ‘i’ in its Core i7, Core i5, and Core i3 processors. Instead, the company will be using the term “Ultra” to denote its high-end processors.
The new naming scheme was first rumored earlier this year, and it was confirmed by Intel on June 15, 2023. The company said that the change was made to “simplify and clarify” its product lineup.
Under the new naming scheme, the Core i9 will be renamed the Intel Core Ultra 9 processor. The Core i7 will be renamed the Intel Core Ultra 7 processor, and the Core i5 will be renamed the Intel Core Ultra 5 processor. The Core i3 will remain the same.
Intel said that the new naming scheme will be used for all of its future processors, including those that are currently in development. The company also said that it will be updating its website and marketing materials to reflect the new naming scheme.
The new naming scheme has been met with mixed reactions from the tech community. Some people have praised Intel for simplifying its product lineup, while others have criticized the company for abandoning the “i” branding that has been used for its high-end processors for many years.
Only time will tell how the new naming scheme will be received by consumers. However, it is clear that Intel is making a significant change to its product branding.
Here are some of the pros and cons of the new naming scheme:
Pros:
- Simpler and easier to understand
- More consistent with Intel's other product lines
- Allows Intel to more easily differentiate between its different products
Cons:
- Abandons the “i” branding that has been used for Intel's high-end processors for many years
- May be confusing for some consumers
- May not be as memorable as the old naming scheme
Overall, the new naming scheme is a significant change for Intel. It will be interesting to see how consumers react to it.
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